J.McLaughlin churns out preppy, playful attire ideal for a clam bake or a weekend in East Hampton. It's an aesthetic akin to a more mature take on J.Crew. "It's the Hamptons with a sense of humor, New Canaan with nerve, and Palm Beach with passion," says design director Kevin McLaughlin whom we sat down with recently. "It is all about tradition with a twist." The McLaughlin brothers have been twisting classic American sportswear for 33 years now...
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Jean René Lacoste was famous not only for his considerate achievements on the court, but off. The Frenchman found traditional tennis attire too bulky, stiff, and completely uncomfortable for the court. He embarked on a mission to create the ideal shirt for the game in white loosely knit piqué cotton. Ironically, the true brilliance was the small, green smiling alligator stitched on the left breast. What began as a joke from a ridiculous nickname* would soon become one of the world’s most recognized prep fashion logos of all time...
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