1. We believe that classic is beautiful. That working with the best materials is fundamental. That great design never goes out of style.

  2. We believe minimalism is overrated.

  3. We believe that black is for black tie, burials, and butlers.

  4. We believe in uniforms but not uniformity.

  5. We believe that celebrities should pay full price.

  6. We believe quality is remembered long after price is forgotten.
  1. We believe in our muses: David Hockney, Diana Spencer, Kurt Cobain, Jacques-Yves Cousteau, Jane Birkin, David Foster-Wallace, Bjorn Borg vs. John McEnroe, Tina Barney, and Cy Twombly.

  2. We believe luxury isn’t about spending the most money, it’s about having what no one else does.

  3. We believe in dressing like you have somewhere better to go afterwards.

  4. We believe the better you dress, the worse you can behave.