The History of Boast

Nantucket doesn't let you sleep in. At least not in Siasconset. The Sun rises at a quarter past five over the eastern bluff the sleepy village teeters on (one house has already tumbled down the eroding cliff with a handful more sure to follow). Let there be no mistake, we’re of the ilk that enjoys Nantucket by way of work, not exclusively by way of play. But such are most of our travels. We’re hardly interested in jetting off anywhere unless it involves a business write-off.

We pop into Murray's Toggery Shop, the birthplace of Nantucket Reds, to pass some time before we and our buddy Jon Terbell begin building out his summer pop-up shop, One Orange. It's what one would expect from a small town sportswear clothier. But after we wander into the back room (where there is everything you could ever imagine in Nantucket Red) we notice a small stash of Boast piqué polos hanging in the corner. While certainly fans of the brand, their fit left a little to be desired since we last pulled on the "Japanese Maple Leaf” (and yes, it is a Japanese Maple Leaf…or is it) a couple years ago. Rumor had it Boast revisited their polo's fit* recently and we secretly hoped it to be true. The arm holes are higher, the body sits closer to the torso while the tennis tail hits at just the right part of your backside. We happily left with one in Carolina Blue. Back in play, as they say.

Never heard of Boast? Enjoy this animated abridged history of the irreverent squash inspired sportswear company to get up to speed.

*It would seem as if Boast embraced vanity sizing as where Fred was once a medium, he now wears their small (he's 5'11", 175lbs)