It’s a brisk Saturday morning on the corner of University Place and East 12th. A quintessential autumn day in New York is the backdrop for the first ever Rugby Tweed Run. It’s as if Mother Nature herself registered to cycle around the Big Apple (it’s been raining the last two days). Every rendition of tweed imaginable, and interpretations we didn’t even think possible, mingle about in a sea of browns, olives, and grays. The first group of riders take off amidst the quizzical expressions of tourists and on-lookers.
Live music and dancing breaks out on the corner of Rugby’s flagship shop, tea by Jeeves and Jericho and biscuits by Woolmark are served up while ice cream by Van Leeuwen is handed out freely. Prizes for best dressed and best mustache were awarded while Murdock Barbers provided barber grooming and Brooks polishing for their beloved saddles.
The Tweed Run began as a group bicycle ride through the center of London, where cyclists were expected to dress in traditional British cycling attire. Since its inaugural ride three years ago, various other tweed rides, adopting a similar format have popped in other cities including Chicago, Sydney, Tokyo, Boston, Pescara (Italy), and Florence among others. Rugby not only designed a capsule collection for The Rugby Tweed Run but brought the metropolitan bicycle ride with a bit of style to New York.