Sleepy Jones

by Tucker Chet Marcus

Hit snooze. Relax. You have a lot to not do today.

Twenty Five Howard Street, New York, New York—home to duds best worn coffee-stained and wrinkled by a head on your shoulder. Sleepy Jones exudes the casual creativity of Picasso and Hockney—men in uniforms of unconcerned elegance, seemingly inspired by little more than the morning light and a wandering mind.

Snooze. Just nine more minutes.

Andy Spade (of the Spades both Jack and Kate) created Sleepy Jones with Partners & Spade in 2013 as “a little movement of non-movement.” Days spent with legs crossed and the Times nearby—painting, writing, musing—Sleepy Jones is designed for a kind of productivity that balks at the idea of boardrooms, crowded train commutes, and conference calls.

OK, nine more minutes.

The SoHo shop is, fittingly, placed in a converted art gallery, stocked with finger-paintings, wicker lounge furniture, and a sense of ease. Pajamas*, boxers, tees, and robes in quintessential preppy fabrics—American-made, tailored for sleep and whatever else you decide to do after you lift your head off the pillow.

But for now, turn off the clock. Snooze.