In the age of the Internet, where the intangible ephemera of emails, evites, iMessages, ebooks, and apps litter our landfill in the cloud, there is a magic that remains in the palpability of paper. Especially paper with words on it. These things serve to memorialize a moment, a meeting, a milestone…a simple act of kindness...
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A seductive 90s steel frame Bianchi road bike hangs in the office. Handsome Brooks England leather handlebar tape, saddle, toe straps, and saddle bag flatter the celeste frame. Exquisite ride. There’s only one problem. We can’t lock it up anywhere. The city would kidnap our baby in a heartbeat. And if not the entire bike, at least the Brooks saddle. We’ve been relegated to the subway for the better part of three years, blind to the winsome corners this city only shows those on two wheels. Brilliant Bicycle Company is seeking to change that...
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